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zarin taslima
Jun 27, 2022
In Social Media Forum
There is none better than David Ogilvy. He literally wrote the book that defined Image Manipulation an entire profession, and it is as relevant today as it was thirty years ago when it was first published. ogilvy on advertising Not bad for a guy who entered Image Manipulation the business at the age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet its principles still apply. His sales tips always work. His quotes are always poignant. Here are 10 of David Ogilvy's top advertising secrets that can still boost your results Image Manipulation today, whether you apply them to your ads or landing pages. Advertising Secret 1. Research Ogilvy once said, “Advertising people who ignore research is as dangerous as generals who ignore decoding Image Manipulation enemy signals.” And yet, that's what we do. Is not it? In efforts to reach another deadline, we command + C / Command + V ad formulas and call it a day. Without always thinking about the appropriate Image Manipulation context and without tweaking them if necessary. Here's why that's a problem. Most companies will give you their “buyer personas”. It's in the air quotes because what they've barely scratched Image Manipulation the surface of is their customer demographics. Ogilvy Advertising Buyer Personality Chart You know all that stuff. No problem.
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zarin taslima
Jun 27, 2022
In Social Media Forum
Google's search engine is destined to become this Star Trek computer, and Image Manipulation that's what we're building." That's what Amit Singhal, head of Google's search rankings team, said about the future of Google's search technology in a conversation with Guy Image Manipulation Kawasaki at SXSW Interactive in 2013. Over the past decade, Google has taken several bold steps toward this lofty, lofty goal, and one of the most exciting advancements has been in voice Image Manipulation search and natural language processing technology. Although Google's voice search doesn't feature Image Manipulation Majel Roddenberry's voice talents the way the Star Trek computer has in the show's many long-running incarnations (yet - there's still time to beat Apple, Google) , he has become as close to Image Manipulation his fictional inspiration as contemporary technology allows. Google Voice Search Star Trek Computer However, Google voice search is about more than just convenience; it changes the way Google processes search queries, the way users find the information we need, and even our attitude Image Manipulation towards search engines in general. In today's article, we'll dive deeper into what makes Google voice search so unique. We'll take a quick look at the history of how Google developed its breakthrough voice search technology, before looking at how its development impacted Google's broader Image Manipulation approach to search. We'll look at how businesses and marketers can develop content, ad campaigns, and strategies with voice search in mind. Finally, we'll brave our own final Image Manipulation frontier and speculate what Google voice search might look like in the years to come - and the possibilities may not be as fantastic as they might have seemed. There's a lot to cover, so grab a coffee Image Manipulation and let's get right to it. What is Google Voice Search? Google Voice Search is a feature that allows users to search the web using Google through spoken voice commands rather than typing. Google voice search can be used for both desktop and mobile searches. In some cases, users have to say a "wake up" phrase Image Manipulation to tell Google to start analyzing what the user is saying, i.e. "OK, Google".
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