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Robiul Islam
Jun 23, 2022
In Social Media Forum
Let's go back to how Googlebot crawls a website for a minute. Advertising Continue reading below Keep in mind that if there are too many dynamic content forms Banner Design on a website, the site could run much slower than a site without those content forms. In other words, if a site was made up of thousands of GIFs, it has the potential to have a slow loading time, regardless of how they are presented with metadata or otherwise. Slow page loading can hurt a website's search Banner Design engine rankings. Website owners and operators must balance the competing interests of users and search engines to reduce page load times while providing a more entertaining and dynamic presentation of page content. While page load time can be affected by a number of on-site factors, the most common solution to the GIF content conundrum is for developers to downsize images. There are several ways to reduce Banner Design the size of images on a website, depending on how the site is constructed. GZIP compression A technique to compress or deflate images by up to 70% without compromising image quality. Advertising Continue reading below This technique must be implemented by your host on its servers. You can use this test to see if your site has been “GZipped” by your host. Image optimization Desktop programs like Photoshop and web programs like Smush.it can help reduce image size by using the “Save for Web” feature. Image quality will Banner Design decrease along with the image and therefore developers need to find a balance between image size and quality. Developers who rely on HTML to reduce image size (i.e. WordPress blogs) don't create more server space. On the contrary, a web browser should always load the original image size before reloading and resizing the image to the height and width you assigned it. Either way, you're already doing your Banner Design site and the search engines a favor by going with a GIF format over other larger image formats. Accessible GIF issues Accessibility is a hot issue, and it intersects with SEO: good SEO practices tend to favor accessibility, and vice versa. Advertising Continue reading Banner Design below WCAG compliance is important to ensure that users can comfortably access your site. The WCAG guidelines state: "Moving, Blinking, Scrolling For any moving, flashing, or scrolling information that (1) starts automatically, (2) lasts longer than five seconds, and (3) is presented alongside other content, there is a mechanism for the user to highlight pause, stop or hide unless the movement, blinking or Banner Design scrolling is part of an activity where it is essential; and Automatic update For any automatically updated information that (1) starts automatically and (2) is presented alongside other content, there is a mechanism for the user to pause…” For GIFs, they suggest setting animated GIF images to stop blinking after a certain number of times, within 5 seconds.
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Robiul Islam
Jun 23, 2022
In Social Media Forum
Google wants to know what's going on behind this rich media file with appropriate alt tags, descriptive filenames, relevant image contexts, image captions and associated links. Also, Banner Design following Google's image best practices is recommended, but this conflicts with what users have come to love in GIF content. For example, Google's best practices for posting images, including GIFs, state not to include any text on the image because it won't be indexed. If it adds context, that context is likely to be lost. You can work around this problem by adding descriptive captions. For example, gif description: [description of gif, words in gif] . Users rely on limited alt descriptions and Google relies on these, filenames and surrounding page context elements to find out what a GIF is. Advertising Continue Banner Design reading below You can stay ahead of the GIF pack by making these elements good . Your alt text should follow your content, Banner Design for accessibility, and Google will be able to retrieve and use your GIFs. Basic GIF and Web Vitals performance GIFs can slow down the performance of the web pages they are on. With Google's increasing emphasis on Banner Design Core Web Vitals as a ranking factor, keeping pages fast is important. There are many ways to improve performance. How to optimize your GIFs There are several methods you can use to speed up your GIFs. Lossy compression. Lossless optimization. You can use image compression sites, or Photoshop, to cleanly reduce the size of your GIFs and speed up your web page. Lossy compression is the art Banner Design of making your GIFs worse in ways people don't notice to make them look faster. The GIF quality will be worse, but your webpage will be much faster. Advertising Continue reading below Lossless optimization does not remove any pixels, colors or information. It's not as fast as files that have been lossy optimized. There are dozens of tools online that can help you compress your images. You can also turn your GIF Banner Design into an APNG file to retain more colors for better file size. Using better settings when saving GIFs in Photoshop can also save site speed. You can also convert your GIF to HTML5 video. The web.dev site has a complete guide on converting GIFs to HTML5 videos. You can convert GIFs to MP4 videos Banner Design and then configure them into web videos; making sure they loop, play automatically, and are silent (like GIFs). Using video also allows for better accessibility – WCAG guidelines on “Pause, Stop, Hide” require users to have some level of control over moving images. This is easier to achieve with video than with GIF.
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Robiul Islam

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