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Salma Akter
Jun 20, 2022
In Social Media Forum
Due to the impact of the epidemic, offline shopping executive list channels were almost completely closed. However, after the recovery of logistics, online e-commerce has gained another unique development opportunity after SARS. Taobao launched Taobao executive list Live in March 2016. In 2019, live broadcast e-commerce broke out and entered the first year of real e-commerce live broadcast; while Douyin was born in 2019 due to the birth of Li Jiaqi, which made live broadcast delivery completely popular. This article focuses on Douyin e-commerce, analyzes executive list from the product positioning and logic level, and makes a comprehensive comparison with Taobao's live broadcast function and operation strategy from multiple perspectives, hoping to achieve the following goals. Analyze the strengths and weaknesses of Douyin e-commerce, opportunities and threats for executive list future development Analyze the advantages of Taobao Live and discuss how to integrate it into its own products, Learn from and innovate Analyze the current deficiencies executive list and disadvantages of Taobao Live and learn from it, how to avoid risks by yourself Product executive list Positioning 1. Douyin Live Target users: In terms of user profiles and characteristics of the Douyin platform, 60% of Douyin users have a bachelor's degree or above, mainly in first- and second-tier cities, 90% are younger than 35 years old, and the gender ratio of male to female is 4:6, with women Mostly.
Analysis of Taobao Executive List content media
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Salma Akter

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