Soraya Castellanos, Spain Operations Lead at TikTok , was Bulk SMS Service one of the speakers who attended Formentera20 , the marketing and communication industry event focused on the digital environment that was held from May 27 to 30, to talk about the fashion platform that has made creativity available to everyone. TikTok is a Bulk SMS Service non-chronological discovery-based platform . “As a brand, you will not only reach your followers, Bulk SMS Service but also those interested in your industry,” he explained. When the user opens TikTok, the “For
You” feed is displayed, and depending on how they interact with Bulk SMS Service the videos, the AI will understand what they like and will show that type of content.Unlike other platforms, on Bulk SMS Service TikTok there is no such thing as the famous 24-hour “life” of a post , but to see the performance of a content you have to wait about four weeks. When it comes to viralizing the content, it is important, as he recommended, to optimize Bulk SMS Service the campaign to the "finish rate" (video completion rate).
Authenticity and difference are two other qualities that Bulk SMS Service go hand in hand with TikTok, a platform that has a diverse, collaborative and creative community. "The most important thing is the content and the key to growth is creativity," he said, since it is not so important who publishes, but what they Bulk SMS Service publish. "I can get to TikTok with zero followers and have my video reach 5 million views if the content is worth it," he stressed. In this sense, he recalled that TikTok is not a social network, but a content platform. Soraya Castellanos took Bulk SMS Service advantage of her presentation at Formentera20 to provide the keys to a good brand strategy on TikTok: