There is none better than David Ogilvy. He literally wrote the book that defined Image Manipulation an entire profession, and it is as relevant today as it was thirty years ago when it was first published. ogilvy on advertising Not bad for a guy who entered Image Manipulation the business at the age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet its principles still apply.
His sales tips always work. His quotes are always poignant. Here are 10 of David Ogilvy's top advertising secrets that can still boost your results Image Manipulation today, whether you apply them to your ads or landing pages. Advertising Secret 1. Research Ogilvy once said, “Advertising people who ignore research is as dangerous as generals who ignore decoding Image Manipulation enemy signals.” And yet, that's what we do. Is not it? In efforts to reach another deadline, we command + C / Command + V ad formulas and call it a day.
Without always thinking about the appropriate Image Manipulation context and without tweaking them if necessary. Here's why that's a problem. Most companies will give you their “buyer personas”. It's in the air quotes because what they've barely scratched Image Manipulation the surface of is their customer demographics. Ogilvy Advertising Buyer Personality Chart You know all that stuff. No problem.