The coronavirus pandemic will define 2020. As we continue to see the epidemic spread and governments and businesses respond to COVID-19, we have seen changes in all aspects of our daily lives. Even on Google's SERP, we've seen big changes Photo Background Removing in how people search during this crisis. Advertisers know all too well that COVID-19 has impacted PPC campaigns in many industries, but understanding how to adapt to these rapidly changing trends can help keep our campaigns and businesses nimble during this scary time. . At WordStream, we're looking to tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. Photo Background Removing In this article, we'll look at how search habits are changing during COVID-19 and how advertisers should adjust their PPC strategies.
Post-COVID-peak update: We have more data and patterns in this article on resilient digital agencies in 2020. Searches related to COVID-19 increase Photo Background Removing on Google As the coronavirus pandemic dominates our concerns, our news, our politics and our economy, it dominates our Google searches. In fact, today, searches related to COVID-19 are now the most popular searches on Google, far surpassing searches for other news, weather, politics, Google, Facebook, Amazon, or even porn. . Google search trends during the COVID-19 outbreak In response to this upward trend in new searches, Google has released the Google Trends Photo Background Removing Coronavirus Hub to help track these emerging searches as well as other small group searches that users conduct when reacting to developing news in the world.
Advertisers should regularly review these search trends and be prepared to add new negative keywords to their campaigns to avoid wasting their budget Photo Background Removing online. Searches for COVID-19 increase in early morning and late evening Naturally, the pandemic is a priority for most of us. But for those of us who are fortunate enough not to be actively battling disease on the front lines, we find ways to distract ourselves throughout the day and carry on with our lives in some shade of normalcy. Yet Google Trends reveals that the coronavirus is often on Photo Background Removing our minds, but especially when we wake up and before bed. Google COVID-19 search trends: Morning and evening spikes in coronavirus-related searches.