Google wants to know what's going on behind this rich media file with appropriate alt tags, descriptive filenames, relevant image contexts, image captions and associated links. Also, Banner Design following Google's image best practices is recommended, but this conflicts with what users have come to love in GIF content. For example, Google's best practices for posting images, including GIFs, state not to include any text on the image because it won't be indexed. If it adds context, that context is likely to be lost. You can work around this problem by adding descriptive captions. For example, gif description: [description of gif, words in gif] . Users rely on limited alt descriptions and Google relies on these, filenames and surrounding page context elements to find out what a GIF is. Advertising Continue Banner Design reading below You can stay ahead of the GIF pack by making these elements good .
Your alt text should follow your content, Banner Design for accessibility, and Google will be able to retrieve and use your GIFs. Basic GIF and Web Vitals performance GIFs can slow down the performance of the web pages they are on. With Google's increasing emphasis on Banner Design Core Web Vitals as a ranking factor, keeping pages fast is important. There are many ways to improve performance. How to optimize your GIFs There are several methods you can use to speed up your GIFs. Lossy compression. Lossless optimization. You can use image compression sites, or Photoshop, to cleanly reduce the size of your GIFs and speed up your web page. Lossy compression is the art Banner Design of making your GIFs worse in ways people don't notice to make them look faster. The GIF quality will be worse, but your webpage will be much faster.
Advertising Continue reading below Lossless optimization does not remove any pixels, colors or information. It's not as fast as files that have been lossy optimized. There are dozens of tools online that can help you compress your images. You can also turn your GIF Banner Design into an APNG file to retain more colors for better file size. Using better settings when saving GIFs in Photoshop can also save site speed. You can also convert your GIF to HTML5 video. The web.dev site has a complete guide on converting GIFs to HTML5 videos. You can convert GIFs to MP4 videos Banner Design and then configure them into web videos; making sure they loop, play automatically, and are silent (like GIFs). Using video also allows for better accessibility – WCAG guidelines on “Pause, Stop, Hide” require users to have some level of control over moving images. This is easier to achieve with video than with GIF.