A non-existent brand reputation A poor user experience VIDEO Turn your brand into a lovemark to be irresistible Descargar How to increase Customer Value Now that we know what Customer Value is and the different factors that influence it, let's see how to increase this metric. 1. Analyze the customer experience If you want to increase Customer Value, the best way to start is by analyzing the customer experience. To do this, you can create a customer journey map that describes each step they take and the actions they take when they go to buy a product from the company.
Look for interactions that can cause friction within the consumer experience. Once you can visualize all the steps they are taking, it will be easier to identify opportunities to add value. 2. Price is not everything There are sectors with more competition whatsapp list than others. In fact, for many companies it is difficult to compete solely on price. Sometimes, the cost of manufacturing a product is fixed and there is no possibility of variation. But that doesn't mean you can't create a competitive offer. You will need to look for alternative ways to add value to the customer experience .
Keep in mind that the needs of consumers are not only based on price, but there are many variables that will make them choose one option or another. 3. Collect customer data It will be difficult to transform an organization if we rely solely on the business perspective of Customer Value. We need to focus on the customer's perceived value of the product and to do this we will need to collect qualitative and quantitative data . Managers will be able to make decisions with confidence knowing that the expected results will be achieved. 4. It has the most loyal customers The fact that a consumer is loyal to a company does not mean that the organization cannot, or should not, exaggerate Customer Value.