Due to the impact of the epidemic, offline shopping executive list channels were almost completely closed. However, after the recovery of logistics, online e-commerce has gained another unique development opportunity after SARS. Taobao launched Taobao executive list Live in March 2016. In 2019, live broadcast e-commerce broke out and entered the first year of real e-commerce live broadcast; while Douyin was born in 2019 due to the birth of Li Jiaqi, which made live broadcast delivery completely popular.
This article focuses on Douyin e-commerce, analyzes executive list from the product positioning and logic level, and makes a comprehensive comparison with Taobao's live broadcast function and operation strategy from multiple perspectives, hoping to achieve the following goals. Analyze the strengths and weaknesses of Douyin e-commerce, opportunities and threats for executive list future development Analyze the advantages of Taobao Live and discuss how to integrate it into its own products,